Blanco America Privacy Policy

Last Updated: March 4th, 2026

This Privacy Policy explains how Blanco America, Inc. (“Blanco,” “we,” “our,” or “us”) collects, uses, and discloses your personal information when you use blanco.com (our “Website”), our dealer portal [https://extranet.blanco.com/us-en] or when you interact with us in other ways, such as through our customer service channels or email (with the Website, the “Services”). Personal information is any information that identifies, alone or with other information, a specific person.

This Privacy Policy does not apply to or govern the collection of any information by any affiliates of Blanco or unaffiliated parties.

Before using our Services, please review this Privacy Policy. When we modify this Privacy Policy, we will post the revised Privacy Policy here. You can see when this Privacy Policy was last updated by checking the Last Updated date at the top.

What Personal Information Does Blanco Collect?

We collect personal information directly from you (such as when you contact customer service), through online technologies such as cookies, and from other third-party sources. We also use vendors to collect personal information on our behalf.

The personal information collected about you may vary depending on how you interact with us or our Services, and may include the following categories of personal information:

Identifiers and Personal Records. This includes names and contact information such as phone number, email address, and mailing address.
Internet or Other Electronic Network Activity. This includes IP address, device identifiers, mobile network, operating system details, referring URLs, length of visits, traffic data, pages viewed, and information regarding interactions with the Website.
Geolocation Data. This includes approximate location inferred from IP address.
Audio, Electronic, Visual, or Similar Information. This includes photographs (such as when you submit images of your purchased Blanco products to us with questions) and audio recordings of customer service calls.
Professional or Employment-Related Information. This includes your job title, employer, and other professional background information.
Inferences. We may draw inferences from the other categories of personal information we process to create a profile about you reflecting your preferences and interests.

How Does Blanco Use Personal Information?

We use personal information for the following purposes:

To Provide Our Services. This includes conducting our business, processing orders, shipping products and confirming delivery, providing customer service and product support, payment and refund processing, and responding to your requests and questions.
For Quality, Safety, and Internal Research. This includes improving the quality of our Services, assessing the performance of our Website, tracking and responding to technical issues, and developing new products and services.
For Security and Integrity. This includes safeguarding against security threats; preventing, identifying, investigating, and responding to potential or actual fraud, illegal or malicious activity, and other risks; and enforcing our policies and terms.
For Advertising and Marketing. This includes measuring the usage of our Website, assessing the impact of our advertising and marketing, notifying customers about promotions and surveys, and using insights to provide personalized offerings.
For Legal Compliance. This includes for recordkeeping and auditing purposes; risk management, investigations, reporting, and other legal and compliance reasons; to comply with applicable laws, regulations, or legal processes, as well as industry standards and our company policies; and to prevent, investigate, identify, or otherwise protect our rights or those of others.
For Business Transactions. This includes identifying prospective customers, business clients, suppliers, and other vendors; and in connection with mergers, acquisitions, divestitures, or similar corporate transactions.
For Any Other Purpose, as permitted by law.

How Does Blanco Disclose Personal Information?

We may disclose personal information to the following:

Our Group of Companies. This includes our affiliates and subsidiaries for the business purposes described in this Privacy Policy.
Vendors. This includes companies that help us operate our Services and/or perform services on our behalf, such as analytics, email and other communications, serving advertisements, processing payments, promotion administration, customer service, and detecting and deterring fraud or other illegal activities.
Our Business Partners. This includes sponsors and other strategic partners to provide services you have requested and to otherwise operate our business.
Our Advertising Partners. This includes parties for the purposes of ad targeting, remarketing, and customized advertising content.
Law Enforcement, Government or Regulatory Bodies, or Other Authorized Parties. This includes when required by subpoena, search warrant, or other legal processes; to assist in investigations; to protect and defend our rights and property or the rights or safety of others; or in response to activities that are unlawful or a violation of our Terms of Use, this Policy, or agreements with third parties; and for crime-prevention purposes.
Third Parties as Part of a Business Transaction. This includes in the event we sell or transfer all or a portion of our business or its assets, including in negotiations of such transactions.

Cookies and Other Tracking Technologies

We or our vendors may collect personal information about your online activities over time and across different devices and online properties when you use the Website. We and our vendors may use cookies, pixels, and similar online tracking technologies (collectively, “Cookies”) to collect information when you interact with the Website. These Cookies may collect usage information (such as the browser you are using, IP address and device identifier, length and time of visit, and pages visited); general geolocation data (to deliver content based on your location); and details about how you interact with the Website.

This personal information is collected by us and our vendors for a variety of purposes, such as storing user preferences and settings, enabling sign-in, analyzing the performance of the Website, tracking interactions with the Website, delivering and customizing interest-based advertisements, developing inferences, preventing fraud, and fulfilling other business functions.

We may engage certain web analytics services (including Google Analytics and the Meta Pixel) to help us understand and analyze how visitors use the Website, help us administer and improve the quality of the Website, and serve ads on our behalf across the internet. We have implemented Google Analytics Advertising Features, such as remarketing with analytics, interest-based advertising, demographics and interests reporting, user segment analysis, and impression reporting. For more information on how Google Analytics uses data collected through the Website, visit support.google.com/analytics/answer/6004245. You can opt out of Google Analytics by visiting tools.google.com/dlpage/gaoptout.

You may be able to manage your Cookie preferences, including opting out of certain interest-based advertising, using the settings on your browser. Your opt-out choice may apply only to the browser or device you are using when you opt out, so you should update your settings on each of your browsers and devices. If you opt out, you will still receive ads, but they may not be as relevant to you and your interests. Note that opting out of these types of technologies may result in certain online features not functioning properly.

Your web browser also may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, the Website is not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, visit allaboutdnt.com.

In addition, the following services or organizations offer tools that you can use to limit or opt out of interest-based advertising:

Facebook Custom Audiences. You may opt out of Facebook Custom Audiences by logging into your Facebook account and changing your privacy or advertising settings.
Google. To adjust your Google advertising settings, visit myadcenter.google.com.
YouTube. YouTube API Services may collect, store, use, process, and disclose personal information. You can revoke access to your personal information collected and processed through the YouTube API Services using Google’s security settings at security.google.com/settings/security/permissions.
Browser Settings and Other Options. You can disable some tracking technologies and control data sharing using self-regulatory programs and your own browser settings. For additional details on the options that may be available to you, please review the Network Advertising Initiative’s How to Opt Out page.

We do not control how third parties manage their opt out processes. We are not responsible for the effectiveness of third-parties’ opt out options or programs, or the accuracy of their statements regarding their programs.

Information Security

We take reasonable security measures to protect your personal information against unauthorized access, alteration, disclosure, and destruction. Nevertheless, transmission via the internet and online digital storage are not completely secure, so we cannot guarantee the security of your personal information.

Additional Information for California Residents

This section supplements the Blanco America Privacy Policy, and applies to personal information we process pursuant to the California Consumer Privacy Act (“CCPA”). Unless stated otherwise, the disclosures in this section refer to our activities over the past 12 months from the Last Updated date as well as our current practices.

Selling and Sharing of Personal Information

We may sell or use for cross-context behavioral advertising (“share”) the identifiers, internet or other electronic network activity, non-precise geolocation data, and inferences we collect. We sell and/or share this personal information with our advertising and analytics vendors for advertising purposes. We do not have actual knowledge that we sell or share the personal information of California residents under 16 years of age.

Your Privacy Rights

Under the CCPA, California residents can request the following rights:

Know and Access. You can ask us to give you information about the categories and sources of personal information we collect about you, why we collect, sell, and share personal information, the categories of personal information sold or shared and the recipients who receive it, and the specific pieces of personal information we have about you.
Correct. You can ask us to correct inaccuracies in your personal information. Note that our dealers can update certain personal information, including contact details and passwords by logging in to the dealer portal.
Delete. You can ask us to delete your personal information.
Opt Out of Sales and Sharing. You can opt out of the sale and sharing of your personal information. To opt out, please click the “Do Not Sell or Share My Personal Information” link in the footer of our Website. You may also enable the global privacy control (“GPC”) in each browser you use to access our Website.

Sensitive personal information is not used or disclosed for purposes that are subject to the right to limit use and disclosure under the CCPA.

To submit a privacy rights request, please email us at cc.us@blanco.com or call us toll free at 888-668-6201. We may ask you for additional information to verify your identity before responding to your request. An authorized agent can submit a request on your behalf; but, direct identity verification may still be required before processing your request. We will handle your request promptly as required by law and will not discriminate against you for exercising your privacy rights.

California Job Applicants

If you apply for a job with us, we collect and use personal information as described in this Privacy Policy. As part of the application process, you may be asked to create an account and provide information about yourself, including your work eligibility, work history, references, and education. If you do not provide required information, we may not be able to consider your application. If you have questions or concerns about the personal information requested during the application process, please contact us.

Data Retention

We retain personal information for as long as needed to fulfill our purposes, meet legal obligations, or resolve disputes, unless otherwise required or permitted by law. This generally means holding each category of personal information for as long as one of the following criteria apply:

Your personal information is reasonably necessary to manage our operations, our legal or compliance obligations, or your relationship with us; or
Your personal information is reasonably necessary for a purpose disclosed at the time of collection or another reasonably compatible purpose.

If personal information is processed for multiple purposes, it will be retained until the completion of the purpose with the longest applicable retention period.

Additional Information for Users of Our Services Outside the United States

If you are accessing our Services from outside the United States, please be aware that your personal information may be processed in the United States. Data protection laws in the United States or other countries may differ from those in your country.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, please contact us at:

Blanco America, Inc., Customer Service
110 Mount Holly By-Pass
Lumberton, New Jersey 08048
United States

Phone: 888-668-6201
Email: cc.us@blanco.com